This Privacy Policy explains how Ultimate Golf Performance Pty Ltd, trading as Ultimate Golf Education ("UGE", "we", "us" or "our"), collects, uses, stores and shares personal information in connection with ForceMap by Ultimate Golf Education ("ForceMap"), our websites, software licensing, support, billing and related services.
ForceMap is commercial Windows desktop software for golf coaches, sports performance professionals and researchers. ForceMap is not a medical device, does not provide medical advice, and is not intended to collect health records or medical information.
The business responsible for this Privacy Policy is:
Ultimate Golf Performance Pty Ltd, trading as Ultimate Golf Education (ABN 20 688 045 052)
Country: Australia
Privacy contact & Support contact: info@ultimategolfeducation.com
Postal contact: contact us by email if you need to send a privacy request by post.
For privacy laws that use the terms "controller", "business" or similar, UGE is generally the organisation that decides why and how personal information is handled for ForceMap accounts, licences, support and product operations.
If a customer uses ForceMap with their own players, athletes, students, clients or research participants, that customer is responsible for how they collect, use, disclose and store information about those people.
We collect only the information reasonably needed to provide, secure, licence, support and improve ForceMap.
We may collect:
ForceMap licensing is managed using Keygen and related licensing systems. We may collect:
Support bundles must not include full licence keys. If a support file accidentally contains sensitive licensing information, we may delete, redact or restrict access to that information.
ForceMap may collect or generate:
ForceMap may allow users to generate support bundles, diagnostic reports, screenshots, logs or other troubleshooting files locally on their Windows device. These files are not automatically reviewed by UGE unless the user sends them to us or uploads them through a support channel.
Support bundles and diagnostic reports may include:
Users are responsible for reviewing support materials before sending them to us. Users must not send passwords, full licence keys, payment card details, health records, medical information or unnecessary personal information.
Payments are handled by Stripe. We may receive limited billing information from Stripe, such as:
We do not collect or store credit card numbers or full payment card details.
When you visit our websites, we may collect:
See our Cookie Policy for more detail.
ForceMap is designed so that we do not intentionally collect:
Users must not submit medical records, patient records, diagnosis notes or regulated health information to us unless we have expressly agreed in writing and appropriate legal safeguards are in place.
We use personal information to:
For users in the European Economic Area, United Kingdom and similar jurisdictions, our lawful bases may include:
| Purpose | Lawful basis |
|---|---|
| Providing ForceMap, subscriptions, licences, downloads and support | Performance of a contract |
| Processing payments and subscription status through Stripe | Performance of a contract; legal obligation for accounting records |
| Licence validation, device activation and anti-piracy checks | Performance of a contract; legitimate interests |
| Diagnostics, crash logs and product security | Legitimate interests |
| Support bundles, OCR troubleshooting and diagnostic reports | Performance of a contract; legitimate interests |
| Security incident detection, investigation and response | Legitimate interests; legal obligation where notification is required |
| Required tax, accounting and compliance records | Legal obligation |
| Product updates and service notices | Performance of a contract; legitimate interests |
| Optional marketing | Consent, or legitimate interests where permitted by law |
| Responding to legal claims and enforcing rights | Legitimate interests; legal obligation |
Where we rely on legitimate interests, we balance our business need against your privacy rights.
ForceMap may help users view, export or interpret golf force plate and pressure mapping information. Coaching, training, research and performance decisions remain the sole responsibility of the user and their organisation.
ForceMap does not provide medical advice, clinical diagnosis, treatment recommendations, injury diagnosis or rehabilitation instructions. Users are responsible for obtaining appropriate consent and permissions from any players, athletes, students, clients or research participants whose information they collect or process.
We may share personal information with trusted service providers that help us operate ForceMap, including:
We do not sell personal information. We do not share personal information for cross-context behavioural advertising unless we clearly disclose that practice and provide required opt-out rights.
UGE is based in Australia and sells ForceMap globally. Personal information may be processed in Australia, the United States, the European Economic Area, the United Kingdom, Japan, South Korea and other countries where we or our service providers operate.
Where required, we use appropriate safeguards for international transfers. These may include data processing agreements, standard contractual clauses, adequacy decisions, transfer impact assessments and other legally recognised safeguards.
We keep personal information only for as long as reasonably needed for the purposes described in this Privacy Policy, unless a longer period is required by law.
Our general retention approach is explained in our Data Retention Policy. In summary:
We use reasonable technical and organisational safeguards designed to protect personal information. These may include access controls, encryption where appropriate, least-privilege access, logging, secure service providers, support bundle redaction and internal data handling procedures.
No method of transmission or storage is completely secure. Users are responsible for securing their own devices, email accounts, licence access and exported ForceMap files.
If we become aware of a security incident involving personal information, we will assess it and provide notifications where required by applicable law. This may include notifying affected individuals, regulators or service providers where a notification threshold is met.
Depending on where you live, you may have rights to:
To exercise a privacy right, contact info@ultimategolfeducation.com. We may need to verify your identity before responding.
Australian users may request access to or correction of personal information under the Australian Privacy Principles. You may also contact the Office of the Australian Information Commissioner if you are not satisfied with our response.
EEA and UK users may have rights under the GDPR or UK GDPR, including rights of access, correction, deletion, objection, restriction and portability. You may also complain to your local data protection authority.
California residents may have rights under the California Consumer Privacy Act, as amended, including rights to know, access, delete, correct and opt out of certain selling or sharing of personal information. We do not sell personal information. We do not knowingly sell or share personal information of consumers under 16.
Users in Japan may have rights under the Act on the Protection of Personal Information, including rights to request disclosure, correction, deletion or suspension of use in certain circumstances.
Users in South Korea may have rights under the Personal Information Protection Act, including rights to access, correct, delete or suspend processing of personal information in certain circumstances.
You can unsubscribe from marketing emails using the unsubscribe link in the email or by contacting us. We may still send transactional or operational messages, such as licence, billing, security, support and product notices.
ForceMap may automatically validate licences and device activations. This may result in access being allowed, denied, limited, suspended or expired based on subscription status, activation limits, payment status, misuse signals or licence rules.
If you believe a licence decision is incorrect, contact info@ultimategolfeducation.com and we will review it.
ForceMap does not currently need to use artificial intelligence to provide medical advice or healthcare services. If we introduce AI-assisted features in the future, we will update our disclosures where required. AI-assisted features, if introduced, must not be treated as medical advice, clinical diagnosis or a substitute for professional judgement.
ForceMap is intended for professional and business use. It is not directed to children. Users must not allow children to submit personal information to us directly without appropriate authority and legal compliance.
We may update this Privacy Policy from time to time. We will update the effective date when we make changes. If changes are material, we will provide reasonable notice through the website, email or the software.
Privacy questions and requests can be sent to:
info@ultimategolfeducation.com
Effective Date: 1 January 2026